By Sebi Makis
When you have a business and a website, but nobody can find it, you may be getting frustrated and wondering what your next move will be. You will have to use digital marketing techniques to help you generate sales, and there are many ways to do this. Below are some of the most cost-effective digital marketing techniques you can use to get your brand and website noticed and increase your sales.
Optimising For The Search Engines
One of the first things you will have to do is optimise your website to ensure that it is search engine friendly, as much as possible, and this is called SEO. There are many different aspects to SEO, including the keywords, content, page titles, indexed pages, loading speed, and how users interact with it, also known as UX. You will want to make your onsite SEO as healthy as possible, and it may be worthwhile speaking to an agency to do a website audit to see how much work you must do. It is vital to note that getting the results in the search engines’ organic listings takes time and effort, and it is not something that happens overnight.
Pay Per Click
Pay per click is also known as PPC, and the adverts appear at the top of the search engine results page, above the organic listings. Every time a person clicks on your ad, there will be a charge for this, whether they purchase anything or not, so your campaign needs to be well optimised to ensure a return on your investment. If you have no experience running a PPC campaign, the learning curve can be steep, and you can also waste a lot of money before you have the expertise to run it effectively. As such, it is worthwhile speaking to a PPC agency who specialises in Google AdWords to manage your campaign and help to streamline it, to ensure you get the best results possible.
Social Media
Social media is another excellent way to drive traffic to your website and increase sales digitally. There are various platforms that you can use, which also offer paid ads, and some of the most popular ones are as follows:
- TikTok
You will need to create a lot of content and share this on your chosen platforms to increase your users and followers and get your brand noticed. Your content will need to resonate with your users, so you must understand your target audience emphatically. If you are not using the paid ads on social media, you can try running your campaign in-house. However, just as with PPC, if you are using paid advertising, it may be best to speak to a reputable social media marketing company to help you get the best results possible.
